Size & Fit Guide

A good fit starts with the right measurements. Ewa London styles can vary in cut, so check the Size & Fit information on the product you love rather than relying on a size letter alone.

Before you choose a size

  • Check the sizes currently available on the product page.
  • Use product-specific measurements where provided. Body measurements and garment measurements are different.
  • If measurements are not shown, contact us before ordering with the product name, your usual size and the measurements of a similar garment that fits you well.

How to measure a shirt or hoodie you own

Lay it flat on a level surface, fasten it and smooth it gently without stretching it.

  • Chest: measure straight across from one underarm seam to the other. Double this flat width for the garment chest circumference.
  • Shoulders: measure across the back between the shoulder seams.
  • Length: measure from the highest shoulder point beside the collar down to the hem.
  • Sleeve: measure from the shoulder seam along the sleeve to the cuff. For dropped shoulders or raglan sleeves, ask us which measurement method applies.

How to measure trousers

  • Waist: fasten the waistband, measure straight across and double the width. Measure elasticated waistbands without stretching, and ask about the stretched measurement.
  • Hips: measure across the widest part of the seat and double the width.
  • Inside leg: measure from the crotch seam down the inside seam to the hem.
  • Front rise: measure from the crotch seam to the top of the front waistband.

How to take body measurements

Use a flexible tape, keep it level and snug without pulling tight. Measure your chest around its fullest part, waist around your natural waist and hips around their fullest part. Garments need room for movement; do not assume a garment chest measurement should equal your body chest measurement.

Centimetres and inches

1 inch = 2.54 cm. Divide centimetres by 2.54 to convert to inches, or multiply inches by 2.54 to convert to centimetres.

Need help with the fit?

Ask us about sizing or email sales@ewalondon.com. Tell us the product name, your usual size and whether you prefer a closer or roomier fit. We can help you compare the available garment measurements.

For information about returns, please read our refund policy before ordering.